Atlanta Zoo Live Panda Cam Observations

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  • What are the actions done by the pandas?
    • Sleeping
    • Walking to a new sleeping spot
    • Eating some leaves
  • Where are they sleeping?
    • On top of a wooden structure
    • The two smaller pandas
  • How do they eat?
    • Using two of their paws
    • One to hold the leaves and another to help them eat
  • How do they move?
    • Slow
    • Not for long distances
  • What do they look like?
    • Black and white
    • One larger panda and two smaller ones
  • What do their surroundings look like?
    • Painted walls resembling their natural habitat
    • Bamboo
    • Wooden structure
    • Ball and tire swing to play on
  • http://zooatlanta.org/panda-cam/
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Research Methods in Social Sciences

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Quantitative Methods:

  • Relies on numbers by collecting data and analysing statistics.
  • Uses the terms means, modes, and medians.
  • What to report:
    • Procedure
    • Variables
    • Results
    • Participants

Qualitative Methods:

  • Relies on language, observation, and individual human experiences.
  • Includes interviews, document analysis, observations, and surveys.
  • What to report:
    • Method
    • Data
    • Results
    • Participants

Mixed Methods:

  • Includes quantitative and qualitative methods.

Avoid Bias By:

  • Striving for objectivity or neutrality
  • Sometimes this is inevitable

 

Work Cited:

Miller-Cochran, S., Stamper, R., & Cochran, S. (2016). An Insider’s Guide to Academic Writing: A Rhetoric and Reader. St. Martin’s, Boston / New York: Bedford.

What Goes in the Ocean Goes in You: A Visual Analysis

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There is no doubt that the human population is influenced by advertisements. From newspapers and magazines to television and the radio they play a role in our everyday lives. Whether you realize it or not, you have probably made a decision based on an advertisement. With a combination of kairos, ethos, logos, and pathos the creators of advertisements can send a powerful and effective message. The Surfrider’s Rise Above Program had an advertisement, “What Goes in the Ocean Goes in You,” created by Pollinate Agency in Portland in 2012. It made all of its viewers question how much pollution is affecting them, especially indirectly through their food.

Kairos “refers to the elements of a speech that acknowledge and draw support from the particular setting, time, and place that a speech occurs” (Purdue University 2017.) This advertisement was a good use of kairos because they used timeliness to educate people on an issue, pollution, that they were already worried about. The Surfrider Foundation wanted to make people more aware of how oceanic pollution is affecting them. Plastic that is dumped into oceans is not biodegradable, but instead photodegradable. This means that the plastic is broken down into smaller pieces that fish and other ocean animals mistaken for food. In 2012, it was estimated that seven million people died from air pollution alone (Johnson and Andrews 2014.) This statistic made people aware of how severe the issue of air pollution is, but not any other types, which is why it was a good time for this advertisement to come out. While the scare of air pollution was fresh in people’s minds Surfriders could also begin to educate people on oceanic pollution.

Ethos “refers to an author’s perspective” (Purdue University 2017.) This advertisement is an example of ethos because it sets the tone for the viewer. At a first glance, colors can make or break a visual. Surfriders advertisement catches the viewer’s eye and then keeps them interested because they can look at the perspective in terms of their own personal lifestyles.The white background in this particular visual sends out a message of universality. Not having a specific background allows any reader to relate, which is necessary because pollution is an issue all around the world. If there was a background of China, for example, then people in every other country would automatically assume that this issue didn’t apply directly to them, which is not true. Therefore, keeping a simple white background set the tone for the rest of the information in the advertisement.

Logos “refers to the structure and content of the text itself” (Purdue University 2017.) Adding the text “recent studies estimate that fish off the west coast ingest over 12,000 tons of plastic a year” to this advertisement gives the viewer a sense of logic. This is a good use of logos because many people start to believe something once statistics are involved. By putting the number 12,000 into their heads they can begin to process how many tons of plastic that actually is. Giving the viewer an image paired with concrete data structures the advertisement in a way that they will remember and truly comprehend.

Pathos is referred to as “how well an author appeals to an audience’s emotions” (Purdue University 2017.) The image in the advertisement clearly shows the sushi wrapped in plastic bags. Having such a bold image immediately causes the viewer to feel some type of emotion. Some may feel sick, some may feel confused, and others may feel angry. Any of these emotions evoke some type of thought process, which is what Surfrider is trying to do. By combining the plastic wrapped sushi and the statistic most people will start to wonder if they should be more aware of the issues at hand. If the view begins to question their morals, then the use of pathos has succeeded.

We live in an environment that is deeply saturated by advertisements, both positive and negative. Surfriders impactful advertising is no exception to this statement.  Between kairos, ethos, logos, and pathos it was able to make people think about how pollution is affecting them indirectly through food. This proves that when an advertisement uses these devices productively it can be thought provoking and eye catching to all of its viewers.

 

Works Cited:

Hickman, Bill. “New Rise Above Plastics Print PSA’s from Pollinate.” Surfrider Foundation, 24 Jan. 2012, http://www.surfrider.org/coastal-blog/entry/new-rise-above-plastics-print-psas-from-pollinate.

“The World’s Worst Pollution Problems: Assessing Health Risks at Hazardous Waste Sites.”The World’s Worst Pollution Problems: Assessing Health Risks at Hazardous Waste Sites, 2012. Blacksmith Institute, http://www.worstpolluted.org/files/FileUpload/files/2012%20 Worst Polluted.pdf.

Johnson, Andrew Jacobs And Ian. “Pollution Killed 7 Million People Worldwide in 2012, Report Finds.” The New York Times, The New York Times, 25 Mar. 2014, http://www.nytimes.com/2014/03/26/world/pollution-killed-7-million-people-worldwide-in-2012-report-finds.html.

“Aristotle’s Rhetorical Situation.” Purdue Online Writing Center, 12 Oct. 2017, owl.english.purdue.edu/owl/resource/625/03/.

Comparison Analysis

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For my comparision piece (second article) I chose the article “Why Abortion is Immoral” by Don Marquis, taken from the Journal of Philosophy, Inc. While both of the articles I chose focus on abortion, their rhetoric is not similar. The first major difference between these two pieces of writing is the structure that they have. The second article is an analysis of different sources, while the first article is closer to a research paper. The analysis has an evaluative structure and focuses on weighing both sides of the argument, but only chooses one argument to side with in the end. The research article is focussed on testing different groups of people to determine which one feels the strongest about legalizing abortion.

The language in these writing pieces is similar in that they both use a good balance of enriching vocabulary without overusing larger words. While one piece is a research article and the other is an analysis, they’re both academic pieces. I believe that is what ties them together. Both pieces of writing are maturely written and made for an audience of scholarly people.

The research article had thirty different references, while the analysis only had around six. These are hard to compare because an analysis can be based more on  bias’ than a research article. In an analysis author is analysing a piece (or pieces), while the author of a research article is compiling information for many different resources.

Work Cited:

Marquis, Don. “Why Abortion Is Immoral.” The Journal of Philosophy, vol. 86, no. 4, 1989, pp. 183–202. JSTOR, JSTOR, http://www.jstor.org/stable/2026961.

 

 

Short Analysis of “Attitude Strength and Social Action in the Abortion Dispute”

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The article that I chose to read is “Attitude Strength and Social Action in the Abortion Dispute” (first article) by Jacqueline Scott and Howard Schuman, taken from the American Sociological Review. It falls into the discipline of political science, but is also a research article. The focus of the article is to test different groups of people to determine which one feels the strongest about legalizing abortion.

The structure of this article is in the form of a research experiment, but also has discussion components. It starts with an introduction which covers the two basic groups of activists, anti-abortion and pro-abortion. This section also acknowledges that there is a middle group of people that fall into different groups depending on the situation. Later on there are four different predictions that are tested. As the article goes on it tests these different groups and explores the results. I would consider this to be an orderly structure as well as looking at problem and solutions. The order in which the article is written is thoughtful and can be easily processed while reading.

In this article, the language used is a passive voice, which would not usually be favored in the humanities, but I believe is an exception in this article because it is focussed on research. The language is a good balance of good vocabulary without overusing larger words. One example of this would be the sentence, “Plausibly, these apparently pro-abortion, but actually ‘mixed,’ respondents feel less intensely about the abortion issue than those at either extreme (page 786.) ” Words such as “plausibly” and “intensely” give the writing a sense of maturity without making it unreadable to most people.

Lastly, this article uses over thirty different references. As a reader, that proves to me that it is a reliable source. Their facts are believable and I do not feel the need to question the information that I found in this article.

Work Cited:

Scott, Jacqueline, and Howard Schuman. “Attitude Strength and Social Action in the Abortion Dispute.” American Sociological Review, vol. 53, no. 5, 1988, pp. 785–793. JSTOR, JSTOR, http://www.jstor.org/stable/2095824.

 

Academic Writing

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Primary vs Secondary research:

  • Primary research is any research that you do that involves gathering your own data.
  • Secondary research is any research that you do that involves studying the research of others.

 

IMRAD: A format often used when reporting the results of a research study

  • Introduction
  • Methods
  • Results (and)
  • Discussion

 

Questions to ask yourself when analyzing pieces of writing:

  • Who is the author?
  • Who is the intended audience?
  • What is the topic?
  • What is the purpose?

 

How to analyze pieces of writing at a deeper level:

  • Structure- How the piece is written in terms of organization.
  • Language- Selecting different words and voices.
  • Reference- How scholars refer to each other’s work.

 

Steps for translating a scholarly article for a public audience:

  1. Identify your new audience and genre.
  2. Analyze your target audience and genre expectations.
  3. Constructing the genre.
  4. Writing the analysis.